Both retail and service businesses that have a B2C (business to consumer) model would benefit from taking control of their Yelp listing. Learn how to create you free Yelp Business account. That will give you access to valuable data on customer behaviors and let you manage your reputation. The seminar will address what you get for free and the upgrades that you can pay for even before you advertise.

Presented by Saumya Ganguly (Shoumo).  Shoumo brings to the table a perspective acquired over years of solving business problems. His earlier jobs were at PwC, IBM Business Consulting and Cognizant. His clients have ranged from global Fortune 500 companies to Main Street businesses. Over the years Shoumo noticed that his work was being defined by revenue earned and employees managed. This was very different from the job of creating value and solving problems that he had signed up for.

That was when Shoumo set up Obligent Consulting. At Obligent he helps business owners with startup, growth & marketing strategies. Shoumo helps SBDC (Middlesex County) clients to solve their challenges. He gives back to the community by mentoring future entrepreneurs at the CTEC program at Rutgers. He also helps the Woodbridge Downtown Merchants Association with their digital presence.